Why invest with us

Our Products

* Cash & Margin Plus products allowing you to get the maximum on your stocks

* Flexibility to trade across all exchanges - BSE, NSE & MCX-SX

* Ability to invest in Stock SIPs in 300+ companies providing benefit of price averaging

* Option to invest in Exchange Traded Funds to benefit from diversification and lesser volatility.

* Loan against Shares facility to help you buy more stocks by providing cash or stock collaterals.

Our Technology

* Secured trading experience across all devices through a single access (Desktop, Web, Mobile, Tablet, Smartwatch) and dedicated advisory desk to ensure you never miss an opportunity!

* All platforms integrated with trade-track-review capabilities and in built research and advice

* Access to Industry 1st Multi-Asset Mobile App with real time quotes and advanced charts (View Demo)

* Fully Integrated Desktop Trading Application with super-fast trade execution and 1-second rate refreshs.

* Superior Web Trading Platform with simple and quick order placement capabilities.

* Integrated view of your holdings and transactions across all asset classes with advanced analytics available 24X7 in all platforms.

* In built portfolio restructuring tool to offer you customized recommendations on your portfolio backed with our Solid Research..

* Real time tracking with our all new handy smart watch.

More Reasons to invest with us

*India 's first broker to offer 15 min, 100 % paperless trading and demat account.

*Dedicated customer service team with a 6 hour query resolution TAT

* Attractive customized brokerage plans to suit your needs and risk appetite

* Comprehensive education program for traders & investors through STIR (School of Trading & Investing Research) - Know more.

* Bagged 'Best Performing Equity Broker (National) at the CNBC TV18 Financial Advisor Awards ' - four years in a row.

* 30 years of wealth creation driven by our philosophy of 'Solid Research, Solid Advice '.

* Pan India coverage across 2,200+ locations in over 500+ cities

* Trusted by over 9,00,000 plus customers having Rs. 36071 Cr. plus depository assets.

  • One of the best avenues to fight inflation.

    Inflation drives up the cost of living and eats away the value of your savings. Traditional investment avenues like Fixed Deposits, Bonds, etc. have a limited upside of 8 to 10 %, whereas equities as an asset class have given an average annual return of about 18 % in the last 10 years. Hence, when it comes to beating inflation, equities are undoubtedly your best bet 27.02.15
  • Source of Long term wealth creation.

    Our philosophy of "Buy Right Sit Tight " has helped a lot of investors in long term wealth creation. Investing in good businesses and growth stories at an early stage provides unlimited upside potential. For example, your investment of Rs. 1,000 in the Infosys IPO in 1993, would have fetched you Rs. 30 Lakhs today. Not participating in growth stories would certainly be an opportunity missed 28.02.15
  • One of the most Liquid investment options
    Equities also provide you the flexibility of quickly changing your holding patterns to suit your requirements and also convert your holdings into cash instantly. This makes it the most suitable option compared to other asset classes for investors who are looking for liquidity 28.02.15